Mattel Makes Kung Fu Panda Toys

DreamWorks Animated Movie Comes Out June 6th

© Dominic von Riedemann

Plush Po, copyright 2008 Mattel/DreamWorks Animation

Check out the plush toys and merch associated with DreamWorks Animation's Kung Fu Panda. Movie comes to theatres June 6th.

Parents, rev up your credit cards. Mattel and DreamWorks Animation want to sell you a pile of Kung Fu Panda toys.

The toy conglomerate thinks that it can get kids to part with their parents' hard-earned cash so that they can enjoy such toys as "Spear Assault Tai Lung" and "Star Attack Po," and various plush toys that resemble characters from Kung Fu Panda. So Mattel giving the DreamWorks animated movie a huge push on the merchandise end of things.

Rock 'Em Sock 'Em Robots Game Gets Kung Fu Panda Facelift

Even the venerable Rock 'Em Sock 'Em Robots Game is getting a Kung Fu Panda-style resurrection. Instead of the blue and red robots who try to punch each other in the head, players can now control Po and Tai Lung in the ring.

And, should the little darlings decide they want to actually be the characters from the flick, they can don some "Po Power Paws" and grab their trusty "Commander Crossbow" (the kid on the packaging hasn't realized it's just a toy), "Master Monkey Bo Staff" or the "Sword of Heroes." Or they can match up against "Brawling Buddy Tai Lung" or "Brawling Buddy Po."

Yep, there's nothing like handing little Johnny or Sue a toy crossbow and watching them terrorize the family cat, folks.

Coming Soon managed to score several images of Kung Fu Panda toys, which you can see by clicking here. Not sure when these toys will be available, but they should be in stores around June 6th, when Kung Fu Panda bounces into theatres.

Can Kung Fu Panda Take Down WALL-E?

Of course, the big question is not whether kids (and their parents) will put themselves into virtual bankruptcy to own Kung Fu Panda toys. Here's the biggie: which animated film will reign supreme at the summer box office?

As with most years, it pretty much comes down to two contenders: DreamWorks Animation versus Disney/Pixar. And this year is promising to be a tough battle, with DreamWorks' Kung Fu Panda in one corner and Disney/Pixar's robot comedy WALL-E in the other.

Kung Fu Panda has a pretty solid lock on cute n' cuddly with their characters, especially the lazy panda Po. The physical comedy combined with martial arts mayhem should make for a fun time for both kids and parents, provided DreamWorks didn't pack all of Kung Fu Panda's laughs into the trailers.

However, no DreamWorks film without Shrek in the title has ever crossed the magic $200 million mark. And for every hit like Shrek the Third and Over the Hedge, DreamWorks has also been stuck with failures like Flushed Away and Bee Movie.

Bee Movie's failure was especially galling for DreamWorks. After a splashy ad campaign that included star Jerry Seinfeld wearing a bee costume at Cannes and appearing in ever-present TV Juniors, the flick failed to make back its studio costs in North America.

Kung Fu Panda directors Mark Osborne and John Stevenson show potential, but are fairly green. Osborne was the writer and director behind the Oscar-nominated claymation short More, while John Stevenson is a veteran DreamWorks storyboarder (Madagascar, Shrek 2) stepping behind the camera.

Disney/Pixar's WALL-E also has a very appealing main character (quite possibly the cutest robot design since Star Wars' R2-D2), and it has the Pixar name behind it. It also has writer/director Andrew Stanton, who was the mastermind behind Finding Nemo, Pixar's most profitable flick to date. Early screenings have been positive, with sneak-peek reviews calling it another slam-dunk for Pixar.

That said, WALL-E is a massive risk for the heretofore untouchable studio. Any film that has no dialogue for the first third of its running time is a gamble in this day and age. Certainly Pixar is no slouch when it comes to physical comedy

Certainly, the bigger issue is the film's dystopian message, which depicts Earth as a gigantic garbage dump and humanity as flat blobs bobbing around in hover chairs. This will certainly make WALL-E bait for conservative pundits, much like what happened to 2006's Happy Feet.

Will WALL-E's subtext be too much for families, who just want a fun time at the movies? Or will it become a more family-friendly An Inconvenient Truth?

Kung Fu Panda opens June 6th. WALL-E opens June 27th.


The copyright of the article Mattel Makes Kung Fu Panda Toys in Hollywood Animated Films is owned by Dominic von Riedemann. Permission to republish Mattel Makes Kung Fu Panda Toys must be granted by the author in writing.


Plush Po, copyright 2008 Mattel/DreamWorks Animation
Kung Fu Panda toys, copyright 2008 Mattel/Dreamworks Animation
Kung Fu Panda toys, Mattel/DreamWorks Animation
Kung Fu Panda poster, copyright 2008 DreamWorks Animation
 


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