Hmm, I’m having some issues with this second Bee Movie poster that DreamWorks Animation has seen fit to gift us lowly InterWeb scrawlers with. Coming Soon snagged an exclusive first look at this poster, and you can see it in all its high-resolution glory by clicking right here.
As you know, promotions for this Jerry Seinfeld vehicle have been pretty much spot-on, with the famous comedian prat-falling in an oversized bee suit, and bringing guys like co-star Chris Rock and executive producer Steven Spielberg along for the ride. At the end of the day, the official trailer was a bit of all right. Even the wire-flying stunt at Cannes Film Festival was pretty cool in a dopey sort of way.
But this poster reeks of arrogance and ‘Hey, I’m a star; gotta love me,” and that kind of stance rarely (try: never) works for me. It’s why I wish Paris Hilton would go away as quickly as possible – Yo, Paris, here’s a bottle of Jack Daniel’s and a set of car keys. You know what to do.
I’m not sure what it is that turns me off this poster: whether it’s the gigantic ‘B’, and/or Seinfeld’s smirking bee character at the bottom, but overall it leaves a bad taste in my mouth. This is a shame because I really want to like this flick. On the other hand, the tagline: "Hold on to Your Honey" is cute.
For those of you who want to know the plot, here’s the synopsis courtesy of Coming Soon (which appears to have been lifted from IMDb).
“Bee Movie is a comedy that will change everything you think you know about bees. Having just graduated from college, a bee by the name of Barry B. Benson (Jerry Seinfeld) finds himself disillusioned with the prospect of having only one career choice – honey.
“As he ventures outside of the hive for the first time, he breaks one of the cardinal rules of the bee world and talks to a human, a New York City florist named Vanessa (Renée Zellweger). He is shocked to discover that the humans have been stealing and eating the bees' honey for centuries, and ultimately realizes that his true calling in life is to set the world right by suing the human race for stealing their precious honey.”
So I have to rate this poster a mis-step by DreamWorks Animation. Will Bee Movie overcome this by the time it hits theatres? Will this flick be successful enough for CEO Jeffrey Katzenberg to call for a sequel? Will kids ‘get’ Jerry Seinfeld’s brand of humour or will the girls be too busy going to Enchanted and the boys sneaking into Beowulf for any of them to give a you-know-what about this flick?
Find out when Bee Movie opens November 2nd.